Nicole Smith

Nicole Smith

CEO, Flytographer

Nicole Smith is the founder and CEO of Flytographer, a “first-to-market” online marketplace that connects travellers with local photographers in cities around the world for fun, candid vacation photo shoots.

In just five years, Nicole has grown Flytographer into a multi-million dollar business that operates in hundreds of destinations globally, and was ranked the fastest-growing consumer services startup in Canada in 2017 & 2018 by Canadian Business Magazine. Nicole has built a service that’s not only beloved by customers, but has also forged partnerships with major global brands including: Expedia, Trip Advisor, Fairmont, Hyatt, Hilton, Zola, Bed Bath & Beyond and Virtuoso.

Press around the world has featured Flytographer; Conde Nast Traveler called Flytographer “The Future of Travel Photography” and BRIDES Magazine declared Flytographer was “Your New Secret Weapon for Impeccable Honeymoon and Proposal Photos.” Flytographer even appears in the first episode of Netflix’s hot new show, “Stay Here.”

Prior to Flytographer, Nicole worked as a product manager for a Seattle-based tech startup, and spent over 13 years in global marketing and consulting roles at Microsoft in Redmond, Washington.

Nicole was selected as an E&Y “Winning Women Class of 2019” and featured in Mashable’s “Eight Women Shattering The Travel Industry’s Glass Ceiling.” She pitched on Dragons’ Den (Canada’s Shark Tank) in 2015, and appeared in a follow-up “where are they now” episode in March 2017. Nicole won the Forum for Women Entrepreneurs “Pitch for the Purse” in 2018. She is also a board member now at the Forum for Women Entrepreneurs.

Flytographer has helped over 25,000 customers around the globe, capture the magic of travel.✨